Heading to Costco to buy paper towels, giant cakes, waffles…. and a wedding dress? Yes, it’s true. Recently announced, Costco is joining the near-recession proof wedding industry. The new marketing tactic will introduce bridal boutiques in many of their stores. Since Costco already offers vacation packages, and beautiful flowers, offering wedding dresses is, naturally, the next smart move. Or is it?
From a marketing perspective, the billion dollar wedding industry is one that many clamor to enter, but gaining market share is a challenge is this already competitive industry. However, Costco’s “outside of the box” (get it? ha!) thinking may be an alternative to the growing price conscious shoppers. The store uses the boutiques to sell wedding dresses, but also suggests vacation packages for the honeymoon, too. And don’t forget about the flowers. They sell beautiful bouquets of flowers on the cheap, and this new marketing opportunity will allow the warehouse store giant to increase floral sales – a market that has tremendous revenue potential with markups usually over 100%. The store also plans to introduce decorations and other wedding supplies. For the men in the bride-to-be’s life, they can pick up an engagement ring and wedding band all while picking out the new big screen and gallons of oil for their trucks. Talk about one-stop-shopping!
Many consumers however, are left scratching their heads. Buying a wedding dress is one of the most special moments of a bride’s life. Do bride’s really want to be trying on dresses with the sound of “Tommy to the seafood dept for cleanup,” on the PA system, or the sounds of moving boxes and beeping carts? Not to mention, the dust that tends to acquire in warehouse stores, no matter how much they clean?
I can see it now, mother of the bride, mother-in-law to be, and a few bridesmaids sitting in the small area helping the bride to pick out what will be the most beautiful dress she will ever wear. Oh, and their carts full of cereal, spaghetti, vacuum cleaner, and a year’s supply of toilet paper just outside of the pop-up dressing room. I for one, don’t see the “experience” in this scenario.
I wonder if society has yet to become that price conscious, where the wedding dress “discount” is a priority. I am also interested to see how much less the actual sale price of the Costco dresses vs. a bridal boutique with negotiating power and stellar bi-annual sales.
If a bride really needs a wedding dress that inexpensive, perhaps they should look at cutting costs elsewhere in the wedding. The dress is what people remember. Not the dinner plate or charger, not the foo foo decorations or terrible DJ. It’s the dress.
The future belongs to those who believe in the beauty of their dreams.
- Eleanor Roosevelt
Some of you know how much I adore the leadership, tenacity, strength, and genius of Eleanor Roosevelt. And many of you know that the world is my oyster and I am looking forward to stretching my wings with a talented, creative, and forward-thinking company. I have a dream, and I believe in my dream. This quote really resonates with me, especially at this crossroads in my life. I look forward to what the future has in store for me!
THANK YOU to all of you that have supported me through this journey, and continue to be my biggest cheerleaders. The love and support you have shown is greatly appreciated! I don’t know how I would have made it through the rough days, and even the awesome days, without all of you.
As you may know, I’m transitioning from KatieBRoberts.wordpress.com over to this cute new space. I still have some decorating that needs to be done, so please bear with me. I hope to have the new digs all decked out by early next week. In the interim, please ignore the boxes and paint buckets!
Oh, and stay tuned for the House Warming party invite! Just like a real house warming, I will have games and prizes, all for my loyal fans! Aren’t you excited?
Now, if you’ll excuse me, I need to get back work! Time is a wasting!
As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.
Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.
Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!
Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!
After much thought, I’ve decided to separate my worlds a little bit. This goes against my conventional wisdom and my thoughts on a personal brand. For the record, I think people are your friends because of all that you are as a person – that includes your personal interests, hobbies, passions, and more. That may even include work now and then.
With that said, I’ve had a few friends on Facebook that are a little overwhelmed with all of the marketing gab that I share. I don’t blame them – I wouldn’t want to read about what’s new in the SEC world. So, I have a new Katie B. Roberts Facebook Fan page.
Don’t worry, I’ll still share the important stuff with my personal Facebook page. BUT, I’ll have even MORE content over at Katie B. Roberts, the official fan page.
I also plan to do some specials, contests, and all the other cool and fun things I preach about… so you want to make sure you are in on the fun. Plus, it’s cool to be an early adopter of Katie B. Roberts, the official fan page. ha!
So here you have it…. “Like” Katie B. Roberts, the official fan page on Facebook .. and you’ll be in the know of cutting edge marketing information on a regular basis. That’s a guarantee!
Hope to see you in the fan club!