Social Media

How To Launch a Social Media Campaign Seminar

Posted by on March 24, 2011 at 11:46 am

If you’ve ever attended one of my seminars, you probably already know how much fun they are and of course, all of the juicy tools and ideas I like to share with the group. Well, I am going at it again … this time speaking specifically about social media campaigns and what you need to […]

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

Posted by on February 7, 2011 at 12:10 pm
2011 Super Bowl Commercials Breakdown

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed […]

Super Bowl! Super Bowl! Super Bowl!

Posted by on February 6, 2011 at 2:10 pm

… like Sunday! SUNDAY! SUNDAY!

In case you didn’t know, there’s a big show tonight, and I’m not talking about men in tights, either! ha!

I am so excited about the commercials this year. Social media is going to play a big role in the ads, and they are expected to be better than ever. They better be with a cost of around $3.9 million a pop!
Yes, I know.. that number is usually inflated and it never reflects the rate card pricing.. which goes out the window for events like this. But it sounds good, right?

I am going to be your Super Bowl Commercial 411. I’ve got the inside scoop on when commercials are airing, pre-releases and more.

You want even more?

Okay..
Tomorrow check back here over at AMA Baltimore to get my take of the best and worst of commercials, and why I think they were a hit or flopped.

Now, for the inside scoop…

Superbowl-Ads.com has released the commercial schedule. Seriously!
Take a look at what products air when, and be ready to take notes! Notice anything key about the products in slots before/after each ad spot?
Hmm..

I’ve already mentioned that social media is expected to be a big part of tonight’s ads. Here’s the skinny:
Social Media Gets Legs

Oh, and don’t forget to check in on Four Square to don your Super Bowl XLV badge!

Lots of brands have been getting pre-show buzz. Volkswagon is one of them.
Mashable has a Top 10 list of brands getting the most pre-show Twitter buzz.

Here’s a sneak peek at the VW commercial to air later today:
[youtube=http://www.youtube.com/watch?v=R55e-uHQna0&w=640&h=390]

What brand are you most looking forward to seeing in the Super Bowl commercial dual?

(Late Edition) Marketing Monday: Video as a marketing tool

Posted by on January 18, 2011 at 9:21 pm

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Posted by on January 18, 2011 at 7:57 pm
Katie B. Roberts speaking on Social Media Strategy at BWCC

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply fill out the form and I’ll be in touch.

    [caption id="attachment_407" align="alignright" width="300" caption="Look at that awesome group!"]Katie B. Roberts speaking on Social Media Strategy at BWCC[/caption]This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

    Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    HOW TO: Drive More Traffic to Your Blog

    Posted by on January 3, 2011 at 12:00 pm
    Drive Traffic to Your Blog

    One of the biggest challenges of social media is that it is not a quick-fire impact-driven marketing tool. It takes time to build the communities, following, and to start to gain measurable results. Blogs are not much different. It takes time to foster a following, build regular commenters, and have people share your content.

    With that said, what’s the best way to drive traffic to your blog?

    1. Provide valuable content – content that people want, not what you think they want.
    The best way to know what this is, is to poll your expected reader base to find out what they really want to know from you.

    2. Make sure the blog is decked out with appropriate meta data to ensure the search engines are picking up all of your hard work. This also includes categories and relevant tags relating to the post itself. If this blog is on your website, the meta data and tags should fall in line with the keywords/meta data of your website.

    3. Market your blog.
    This means including a link to your blog on all print media, on your business cards, on the social media sites.
    This also means pushing the content out to information aggregators… Technoratti, Digg, Delicious (for now), and a few others. It also includes posting your blog posts to Twitter, Linkedin, Facebook, etc.
    when doing this, turn off the sales speak, and turn on the engagement speak.
    “Did you know 4 out 5 marketers only rely on sm 20% for their 2011 plans? Read more: [blog link]” … not …. “Hey, read my latest blog post about marketing…”

    4. Grow your communities external to your blog.
    This means commenting on peers with similar content or complimentary content blogs, engage in dialog with people on twitter and facebook, LInkedin too (groups, Linkedin answers, profile posts, etc.).
    Establish yourself as a thought leader with valid content. and they will come.

    5. Use email marketing to continue the cycle. Have a section of your email newsletter that features a popular blog post(s) each month. Leave a little to the imagination and use a “read more” link to drive people to the blog to continue reading the entire blog post. Also include links to your social media profiles in your email. And be sure to include an engaging call to action that perhaps drives them to a landing page about your blog with a few snippets from key blog posts. On the landing page, include a form for them to fill out to subscribe to the blog.

    6. Make it easy for people to follow your blogs. Make the call to action to subscribe clear, and obvious. Include both RSS and email subscriptions.

    7. Add outbound links within your blog posts. Include links to blogs of your peers, thought leaders, and marketing tools’ website/blog to boost your SEO rank while notifying those blogs that you are listening to their content. It all counts!

    What else do you do to drive traffic to your blog?

    Top 5 Android Games

    Posted by on December 30, 2010 at 3:00 pm

    I’ve already shared my Top 5 Must Have Android apps, now it’s time for my favorite Android games!
    Yes, I know you really are not always checking your email on your phone, especially at the doctor’s office.. It’s okay, your secret is safe with me!

    1. Angry Birds
    If you don’t know about Angry Birds, you don’t know jack. Just kidding.

    Seriously, this game has been lighting app download centers on fire! It started out as a hot game for iPhone and came to the Android market earlier this year. The object of this game is to kill pigs, with birds. Using a slingshot, you aim the different birds at the pigs’ structure and knock out all of the pigs in order to move on to the next level. It has a Super Mario for the original Nintendo sort of addiction. I’ve seen people playing it at doctor’s offices, in airports, in grocery lines.. everywhere. I bet if you here, “Ugh!” and someone has a smart phone in hand, they are playing this game. They even have a Facebook Fan Page!

    Just in case you have become immensely frustrated with the regular Angry Birds, they also offer a holiday edition with Santa hats, turkeys, and pumpkins.

    Fun factor: 4 1/2 stars (It would be 5 if it weren’t so frustrating sometimes!)

    PS – Can someone please tell me how to kill the pigs with helmets?

    2. Lettered
    I’m addicted to word games. When I have 3-5 minutes to kill, I’ll play a round of a word game, usually this one.
    There are two modes: Trickle and Timechase.

    In Trickle mode, connect the letters to make words. As letters are used, they disappear and new letters keep falling down. Rotating the phone shifts the letters on the board, allowing for more words and/or longer words.

    In Timechase mode, the goal is to form as many words via a 4×4 through 6×6 grid of letters in 3 minutes.

    Fun factor: 5 stars

    3. Word Mix Lite

    Told you I love word games… Word Mix comes in a paid-for and free version (lite). I only use free apps, for now at least.
    In this game, you have 2 minutes to make as many words from the given 6 letters. Like other word mix games, you can shuffle the letters, obtain hints, and use the “last” button to quickly display the last guessed word.
    Word Mix also integrates with Feint, which allows you to submit an awesome score to the worldwide score board.

    Fun factor: 4 1/2 stars
    I wish you could shake the phone to shuffle the letters. That’s all.

    4. Big Sport Fishing Lite
    Okay, so you are probably not too surprised that this app made my top 5 list. I love fishing, but I can’t get out on the boat every day. This is a great alternative, and I don’t have to clean any fish or change dirty bait! (Okay, I don’t do that anyways..)
    In this game, you are on a boat with a picturesque view of the water, a lighthouse, and a grassy marsh. Using the internal compass, you can move around in the water, toss the rod to the left or right, and more. Basically, you choose your bait, then toss the reel using your phone as if you were really throwing out the line, rell in the line so it’s taught, and wait to snag a fish. The phone vibrates when a fish is near the hook, and it vibrates even harder once the fish has been hooked. You move your finger up and down over the reel on the screen to reel in the fish, and you can adjust the tightness of line by pulling back on the phone. Just like real fishing.

    Once you are done fishing, you can sell the fish at the market and buy more bait. The new bait allows you to catch bigger fish, which you can turn in at the market for more bait and higher points.

    The boys in my life, from 4-44 years of age, all love this game.

    Fun factor: 5 stars

    It will drain your batter quickly, so be prepared for a recharge if you decide to whip this game out at a party.

    5. What the Doodle?!
    Not only do I love word games, but I love Pictionary. What the Doodle?! is an online version of Pictionary where you can play in a public room with 4 others, or set up your own private room to challenge your friends.
    Each person receives a word in which they must draw. You can change the color and size of the marker, as well as draw with shapes. Everyone else tries to guess what you are drawing. You earn points as people correctly guess the word that you draw, and as you guess the correct word of others’ works of art.

    It’s a good dose of mindless fun and plenty of giggles.

    Fun Factor: 5 stars

    There it is.. you now know what I do in my spare time, waiting in line at the grocery store, while pumping gas, or chillin on my couch.

    Up next…. Top 5 Android Kids Games!

    What are your favorite Android Games?

    How to Track Santa Claus

    Posted by on December 24, 2010 at 10:15 am

    You can track Santa on your mobile device this year!

    How to Track Santa Claus on Mobile Phone:

  • Go to Google Maps
  • Search for “Santa”
  • BOOM! Mobile Marketing Just Blew Up

    Posted by on December 20, 2010 at 11:17 am
    Katie B Roberts QR Code

    Six months ago, if you had said that mobile marketing would be exploding by the end of the year, I probably would have raised an eyebrow, gone into some sort of debate, and ultimately said, “You are crazy. It needs another 12 months..”

    WRONG.
    (Yes, I admitted I was wrong. It doesn’t happen often, so take it while I am offering it..)

    Over the past few years, mobile marketing has been limited to the iTunes app market for iphone users. Blackberry dabbled in this space fairly well in 2009 & 2010, and I thought for sure Blackberry was going to be the force to contend with iphones, especially when they came out with the touch screen devices. Last Christmas my mom bought a Droid and I saw that it had potential, but no where near the realized potential it has landed in the past 6 months alone.

    Yes, I had Droid envy. When I lost my job, and thus my blackberry, I went through withdrawal.