AMA Baltimore

NASCAR Sponsorships & AMA Baltimore Trivia

Posted by on February 22, 2011 at 12:44 pm

As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.

Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.

Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!

Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

Posted by on February 7, 2011 at 12:10 pm
2011 Super Bowl Commercials Breakdown

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed […]

Super Bowl! Super Bowl! Super Bowl!

Posted by on February 6, 2011 at 2:10 pm

… like Sunday! SUNDAY! SUNDAY!

In case you didn’t know, there’s a big show tonight, and I’m not talking about men in tights, either! ha!

I am so excited about the commercials this year. Social media is going to play a big role in the ads, and they are expected to be better than ever. They better be with a cost of around $3.9 million a pop!
Yes, I know.. that number is usually inflated and it never reflects the rate card pricing.. which goes out the window for events like this. But it sounds good, right?

I am going to be your Super Bowl Commercial 411. I’ve got the inside scoop on when commercials are airing, pre-releases and more.

You want even more?

Okay..
Tomorrow check back here over at AMA Baltimore to get my take of the best and worst of commercials, and why I think they were a hit or flopped.

Now, for the inside scoop…

Superbowl-Ads.com has released the commercial schedule. Seriously!
Take a look at what products air when, and be ready to take notes! Notice anything key about the products in slots before/after each ad spot?
Hmm..

I’ve already mentioned that social media is expected to be a big part of tonight’s ads. Here’s the skinny:
Social Media Gets Legs

Oh, and don’t forget to check in on Four Square to don your Super Bowl XLV badge!

Lots of brands have been getting pre-show buzz. Volkswagon is one of them.
Mashable has a Top 10 list of brands getting the most pre-show Twitter buzz.

Here’s a sneak peek at the VW commercial to air later today:
[youtube=http://www.youtube.com/watch?v=R55e-uHQna0&w=640&h=390]

What brand are you most looking forward to seeing in the Super Bowl commercial dual?

(Late Edition) Marketing Monday: Video as a marketing tool

Posted by on January 18, 2011 at 9:21 pm

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial