Katie B Roberts Resume - Hire Katie Roberts

Experienced Marketing Professional

Katie Roberts is a forward-thinking creative marketing & communications professional attuned to the business needs inherent in the competitive and evolving marketplace. Makes the most of creative, analytical, collaborative, and intuitive talents to see the big picture and execute strategies around the vision. Track record includes strategic planning with a focus on continued growth. Passionate about customer engagement and tenacious in the pursuit of meeting company and individual goals. Successful record of designing strategic business plans, communications, producing events, and building strong customer relations with an emphasis on the customer experience. The ability to rise to any challenge is indicative of a “can do” approach to meeting personal and professional challenges.

Areas of Expertise

  • Online Marketing, eMarketing, New Media Advertising & Marketing
  • Corporate Communications
  • Strategic Planning
  • Social Media Marketing & Community Development
  • Creative Online Content Development
  • Event & Trade Show management and logistics
  • Search Engine Optimization (SEO)
  • Business Development
  • Preferred Partner Program Development, Brand Ambassador Programs
  • Strong Analytical and Technical Skills
  • Entrepreneurial Mindset
  • Professional Experience

    Sales & Marketing Executives International, Baltimore Washington Chapter
    Director of Sponsorships

    December 2010-Present

  • Analyze current sponsorship packages and make necessary adjustments based on market trends and chapter needs.
  • Examine return on investment of past and current sponsors.
  • Actively pursue potential chapter and event sponsors.

  • American Marketing Association, Baltimore Chapter
    Secretary-Elect & Communications Team Volunteer

    September 2010-Present

  • Implemented mobile marketing communications strategy to include event notices, mobile trivia, sweepstakes, and subscription discounts
  • Launched a brand ambassador program allowed further integration with social media outlets
  • Featured author of “Marketing Monday,” a weekly Linkedin post
  • Organized an internal online communication system to track and manage board members’ responsibilities and activities
  • Serve as project manager and reporting of information to AMA National Headquarters

  • Independent Consultant
    Marketing, Communications, Strategic Planning Specialist
    April 2008 – Present
    Drive business results with best practices to enhance marketing materials and messaging, continuous improvement of product-specific marketing literature and sales tools with a constant attention to the bottom line.

  • Prepare business analyses and create focused strategic marketing, sales, and communications plans
  • Create and execute strategic social media campaigns that drive lead generation and strengthen brand recognition.
  • Develop product marketing communication tool kits, including collateral design packaging to support new product & service introductions for both consumer and commercial products and services.
  • Execute marketing and sales communications including email marketing, SEO, advertising, direct mail, sales tools, social media, and website content in alignment with product line or services and brand strategy goals.
  • Set and meet business priorities in team environment to ensure goals are met in timely manner.

  • K.C. Company – Pella Windows & Doors
    Director of Marketing and Communications, Business Development

    October 2008 – September 2010
    Drive bottom line business results with strategic and tactical business goals, relationships, and integrated marketing and communications plan with a constant attention to the bottom line while serving as the “Face of the Company.”

  • Developed and executed integrated marketing and communications plan including customer experience programs, email marketing, events, lead generation, communications, case studies, website maintenance, focus groups and strategic partnership programs.
  • Implemented social media engagement strategy to build online customer communities, including social media contests, blog content, video, and online image sharing. Specialized in driving off-line event participation with online communications before, during, and after events.
  • Key player in monthly, quarterly, and yearly sales planning, responsible for budgeting and reporting sales and marketing results. Work closely with Sales Managers to ensure alignment of business, sales, and marketing goals on a regular basis.
  • Planned and coordinated logistics of 20+ events per year, ranging between 20-300 attendees, averaging 5-25 event sponsors, and up to 10 speakers per event.
  • Designed quarterly online, direct mail, and print advertising campaigns, including design and negotiating media buys and ad placements. Created ad copy, white papers, presentations, email newsletter, website and social media content.
  • Worked with B2B customers to ensure brand images and copyright information conformed to corporate standards and local standards.

  • Nemetschek North America – VectorWorks CAD Software Solution

    Product Marketing, Communications, Technical Training Specialist, Community Development

    June 2001 – April 2008
    Served as “Face of the Company,” of CAD software company serving the A/E/C industry through events, online marketing, trade shows and user groups, focusing on customer needs and managing new product rollouts.

  • Built customer loyalty and customer community through frequent customer interaction, presentation design, and delivery, both online and face-to-face.
  • Implemented 32 regional user-group communities across the United States by creating an interest within the local customer base, creating a regular meeting and events schedule, and prepared presentations. Traveled routinely to user groups for specialized events, including handling event logistics and success tracking.
  • Synthesized online community through discussions, support, and tech tips on the techboard, email newsletter and blogs.
  • Collaborated with sales teams to create webinars, presentations, sales collateral and tools, training modules, white papers, and product launch materials.
  • Managed select customer sites to design office workflows and gather feedback to improve product development. Served as the technical liaison between customer and internal engineering team.
  • Analyzed and researched market requirements, in-house technical strengths, and competitive threats, to develop strategic product features for VectorWorks software suite.
  • Lead a team of 8 specialists and pioneered new tech support employee program encompassing industry, product, and customer & computer skills training.
  • Professional Skills

  • Skilled in Adobe Acrobat, Photoshop, WordPress, Google Analytics, Facebook, LinkedIn, Twitter, YouTube, Flickr, Snag It, WebEx and Camtasia (Video Capture and Editing), Slide Share, Exact Target, Blue Sky Factory’s Publicaster, Eloqua, Mobile Marketing Applications, Social Toaster, Jitter Jam, Sales Logix, SAP Business One, Multiple CAD applications (VectorWorks, AutoCAD, ArchiCAD, ArcGIS, SketchUP), HTML
  • Microsoft Certified Systems Engineer (MCSE)
  • Education & Affiliations

  • Sales and Marketing Executives International (SMEI), member & sponsorship sales
  • American Marketing Association, Secretary-elect and member
  • University of Baltimore, Marketing; currently pursuing MBA
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