Tag Archive

(Late Edition) Marketing Monday: Video as a marketing tool

Published on January 18, 2011 By Katie B. Roberts

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Published on January 18, 2011 By Katie B. Roberts

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply fill out the form and I’ll be in touch.

    [caption id="attachment_407" align="alignright" width="300" caption="Look at that awesome group!"]Katie B. Roberts speaking on Social Media Strategy at BWCC[/caption]This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

    Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    HOW TO: Drive More Traffic to Your Blog

    Published on January 3, 2011 By Katie B. Roberts

    One of the biggest challenges of social media is that it is not a quick-fire impact-driven marketing tool. It takes time to build the communities, following, and to start to gain measurable results. Blogs are not much different. It takes time to foster a following, build regular commenters, and have people share your content.

    With that said, what’s the best way to drive traffic to your blog?

    1. Provide valuable content – content that people want, not what you think they want.
    The best way to know what this is, is to poll your expected reader base to find out what they really want to know from you.

    2. Make sure the blog is decked out with appropriate meta data to ensure the search engines are picking up all of your hard work. This also includes categories and relevant tags relating to the post itself. If this blog is on your website, the meta data and tags should fall in line with the keywords/meta data of your website.

    3. Market your blog.
    This means including a link to your blog on all print media, on your business cards, on the social media sites.
    This also means pushing the content out to information aggregators… Technoratti, Digg, Delicious (for now), and a few others. It also includes posting your blog posts to Twitter, Linkedin, Facebook, etc.
    when doing this, turn off the sales speak, and turn on the engagement speak.
    “Did you know 4 out 5 marketers only rely on sm 20% for their 2011 plans? Read more: [blog link]” … not …. “Hey, read my latest blog post about marketing…”

    4. Grow your communities external to your blog.
    This means commenting on peers with similar content or complimentary content blogs, engage in dialog with people on twitter and facebook, LInkedin too (groups, Linkedin answers, profile posts, etc.).
    Establish yourself as a thought leader with valid content. and they will come.

    5. Use email marketing to continue the cycle. Have a section of your email newsletter that features a popular blog post(s) each month. Leave a little to the imagination and use a “read more” link to drive people to the blog to continue reading the entire blog post. Also include links to your social media profiles in your email. And be sure to include an engaging call to action that perhaps drives them to a landing page about your blog with a few snippets from key blog posts. On the landing page, include a form for them to fill out to subscribe to the blog.

    6. Make it easy for people to follow your blogs. Make the call to action to subscribe clear, and obvious. Include both RSS and email subscriptions.

    7. Add outbound links within your blog posts. Include links to blogs of your peers, thought leaders, and marketing tools’ website/blog to boost your SEO rank while notifying those blogs that you are listening to their content. It all counts!

    What else do you do to drive traffic to your blog?