Tag Archive

How To Launch a Social Media Campaign Seminar

Published on March 24, 2011 By Katie B. Roberts

If you’ve ever attended one of my seminars, you probably already know how much fun they are and of course, all of the juicy tools and ideas I like to share with the group. Well, I am going at it again … this time speaking specifically about social media campaigns and what you need to […]

Costco to Introduce Bridal Boutique

Published on March 16, 2011 By Katie B. Roberts

Heading to Costco to buy paper towels, giant cakes, waffles…. and a wedding dress? Yes, it’s true. Recently announced, Costco is joining the near-recession proof wedding industry. The new marketing tactic will introduce bridal boutiques in many of their stores. Since Costco already offers vacation packages, and beautiful flowers, offering wedding dresses is, naturally, the […]

Quote: The Future Belongs to…

Published on March 16, 2011 By Katie B. Roberts

The future belongs to those who believe in the beauty of their dreams. – Eleanor Roosevelt Some of you know how much I adore the leadership, tenacity, strength, and genius of Eleanor Roosevelt. And many of you know that the world is my oyster and I am looking forward to stretching my wings with a […]

NASCAR Sponsorships & AMA Baltimore Trivia

Published on February 22, 2011 By Katie B. Roberts

As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.

Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.

Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!

Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

Published on February 7, 2011 By Katie B. Roberts

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed […]

(Late Edition) Marketing Monday: Video as a marketing tool

Published on January 18, 2011 By Katie B. Roberts

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Published on January 18, 2011 By Katie B. Roberts

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply fill out the form and I’ll be in touch.

    [caption id="attachment_407" align="alignright" width="300" caption="Look at that awesome group!"]Katie B. Roberts speaking on Social Media Strategy at BWCC[/caption]This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

    Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    Implications of the New Starbucks Logo?

    Published on January 5, 2011 By Katie B. Roberts

    There has been quite a bit of buzz around Starbucks today. First, Bloomberg offers an opinion on the new partnership between Kraft and Starbucks. A few hours later, Starbucks unveils their 4th logo in the 40 year history, sans “Starbucks.”

    Most companies could only dream of such buzz, but leave it to Starbucks to reign supreme.

    Let’s look at the Starbucks-Kraft partnership. Bloomberg reports that this partnership could cost Starbucks in grocery retail as home-brewing is becoming popular among coffee elite. If you didn’t receive or purchase a Keurig in 2010, chances are someone you know did, or it has been installed at an office near you. The argument made by Bloomberg is that Kraft’s home-brew system ails in sales, which could have a detrimental effect on sales as Newman’s Own, The Donut Shop, and other home-brew ready coffee cups are penetrating the market.

    My opinion? Meh.
    It’s Starbucks, already. They are way ahead of home-brew cups. Anyways, if you are a home-brew user, you can purchase a reusable cup compatible with your machine and use any coffee that you like – you don’t have to purchase the ready made plastic cups of coffee. Plus, you’ll help the environment through eliminating the use of prepackaged cups and the shipping footprint while saving a few bucks on the overpriced prepackaged cups.

    Oh, I can’t forget about instant coffee. Coffee snobs around the United States gasped as Starbucks entered the instant coffee market earlier this year. Starbucks trotted forward, determined to make a splash in this space dominated by Maxwell coffee, another supermarket staple. Many saw this as a huge gamble for the mega-brand, but it has actually fared well for Starbucks. They now offer 3 different types of instant coffee and are available both in Starbucks stores and grocery stores. Smart. The decision to do so, supposedly, was upon realizing a drop in retail stores sales as more folks opted to brew at home, Starbucks introduced what they consider a price-conscious package. I still think it’s overpriced, given Maxwell is just as good and is about $2 less for a pack of 8.
    Oh yeah, Maxwell is part of the Kraft brand network…. Hmmm.

    Now onto the real news.
    Coca-cola, Pepsi, and Mountain Dew have all gone through major rebranding of their logos. One thing in common though – none of them dropped the name on the logo. This leaves many, including me, wondering why Starbucks would even consider dropping the “Starbucks” name from the logo.

    Since the original Starbucks opened in the 70s (Which I highly recommend visiting if you are ever in Seattle), the Starbucks logo has always had a round-shaped siren. It started as brown and white, then later evolved to include green. (I’d love to see the market research on choosing the color green…) Now, facing new market entries and attempting to get away from the snobby Starbucks stigma, the beverage giant has decided to drop the circle around the siren touting “Starbucks.”

    After the initial shock wore off within a matter of seconds, I thought to myself, “Genius!” Only if they change the color from green to something else. The green circle, regardless of what’s in the center, is identified worldwide as a Starbucks beverage. Be honest – how many of you knew there was a siren in the middle of the green circle? You probably knew there was something there, but the green circle is what has been ingrained in your brain. Forever.

    Is it a huge leap for Starbucks and diminishing the coffee-snob reputation? No.
    I think the price point of their products would have a bigger impact of reducing a premium brand reputation, because let’s be honest – Starbucks isn’t the cheapest cup in town and it’s not the only one with free WiFi and cushy leather seats, and baristas that speak a language I will never understand – hence why I continue to order a Medium Latte with Skim Milk and Sugar Free Vanilla.

    I’m not sure how much of an impact the new logo is going to have on the non-Starbucks products and services. I still think the logo is too recognizable to fully separate Starbucks retail coffee shops from Starbucks-owned Tazo tea .. and whatever else Starbucks has cooking. I suppose time will tell.

    And just think, in about 4 weeks, we will all have forgotten about this silly little Starbucks news.. we’ll be talking about the funniest Superbowl commercial, surly to stir the pot yet again!

    For the record, I prefer tea. Twinnings Lady Gray Tea, specifically.

    And I love Dunkin Donuts. I don’t need a degree in coffee ordering to order, either.

    HOW TO: Drive More Traffic to Your Blog

    Published on January 3, 2011 By Katie B. Roberts

    One of the biggest challenges of social media is that it is not a quick-fire impact-driven marketing tool. It takes time to build the communities, following, and to start to gain measurable results. Blogs are not much different. It takes time to foster a following, build regular commenters, and have people share your content.

    With that said, what’s the best way to drive traffic to your blog?

    1. Provide valuable content – content that people want, not what you think they want.
    The best way to know what this is, is to poll your expected reader base to find out what they really want to know from you.

    2. Make sure the blog is decked out with appropriate meta data to ensure the search engines are picking up all of your hard work. This also includes categories and relevant tags relating to the post itself. If this blog is on your website, the meta data and tags should fall in line with the keywords/meta data of your website.

    3. Market your blog.
    This means including a link to your blog on all print media, on your business cards, on the social media sites.
    This also means pushing the content out to information aggregators… Technoratti, Digg, Delicious (for now), and a few others. It also includes posting your blog posts to Twitter, Linkedin, Facebook, etc.
    when doing this, turn off the sales speak, and turn on the engagement speak.
    “Did you know 4 out 5 marketers only rely on sm 20% for their 2011 plans? Read more: [blog link]” … not …. “Hey, read my latest blog post about marketing…”

    4. Grow your communities external to your blog.
    This means commenting on peers with similar content or complimentary content blogs, engage in dialog with people on twitter and facebook, LInkedin too (groups, Linkedin answers, profile posts, etc.).
    Establish yourself as a thought leader with valid content. and they will come.

    5. Use email marketing to continue the cycle. Have a section of your email newsletter that features a popular blog post(s) each month. Leave a little to the imagination and use a “read more” link to drive people to the blog to continue reading the entire blog post. Also include links to your social media profiles in your email. And be sure to include an engaging call to action that perhaps drives them to a landing page about your blog with a few snippets from key blog posts. On the landing page, include a form for them to fill out to subscribe to the blog.

    6. Make it easy for people to follow your blogs. Make the call to action to subscribe clear, and obvious. Include both RSS and email subscriptions.

    7. Add outbound links within your blog posts. Include links to blogs of your peers, thought leaders, and marketing tools’ website/blog to boost your SEO rank while notifying those blogs that you are listening to their content. It all counts!

    What else do you do to drive traffic to your blog?

    Top 5 Android Games

    Published on December 30, 2010 By Katie B. Roberts

    I’ve already shared my Top 5 Must Have Android apps, now it’s time for my favorite Android games!
    Yes, I know you really are not always checking your email on your phone, especially at the doctor’s office.. It’s okay, your secret is safe with me!

    1. Angry Birds
    If you don’t know about Angry Birds, you don’t know jack. Just kidding.

    Seriously, this game has been lighting app download centers on fire! It started out as a hot game for iPhone and came to the Android market earlier this year. The object of this game is to kill pigs, with birds. Using a slingshot, you aim the different birds at the pigs’ structure and knock out all of the pigs in order to move on to the next level. It has a Super Mario for the original Nintendo sort of addiction. I’ve seen people playing it at doctor’s offices, in airports, in grocery lines.. everywhere. I bet if you here, “Ugh!” and someone has a smart phone in hand, they are playing this game. They even have a Facebook Fan Page!

    Just in case you have become immensely frustrated with the regular Angry Birds, they also offer a holiday edition with Santa hats, turkeys, and pumpkins.

    Fun factor: 4 1/2 stars (It would be 5 if it weren’t so frustrating sometimes!)

    PS – Can someone please tell me how to kill the pigs with helmets?

    2. Lettered
    I’m addicted to word games. When I have 3-5 minutes to kill, I’ll play a round of a word game, usually this one.
    There are two modes: Trickle and Timechase.

    In Trickle mode, connect the letters to make words. As letters are used, they disappear and new letters keep falling down. Rotating the phone shifts the letters on the board, allowing for more words and/or longer words.

    In Timechase mode, the goal is to form as many words via a 4×4 through 6×6 grid of letters in 3 minutes.

    Fun factor: 5 stars

    3. Word Mix Lite

    Told you I love word games… Word Mix comes in a paid-for and free version (lite). I only use free apps, for now at least.
    In this game, you have 2 minutes to make as many words from the given 6 letters. Like other word mix games, you can shuffle the letters, obtain hints, and use the “last” button to quickly display the last guessed word.
    Word Mix also integrates with Feint, which allows you to submit an awesome score to the worldwide score board.

    Fun factor: 4 1/2 stars
    I wish you could shake the phone to shuffle the letters. That’s all.

    4. Big Sport Fishing Lite
    Okay, so you are probably not too surprised that this app made my top 5 list. I love fishing, but I can’t get out on the boat every day. This is a great alternative, and I don’t have to clean any fish or change dirty bait! (Okay, I don’t do that anyways..)
    In this game, you are on a boat with a picturesque view of the water, a lighthouse, and a grassy marsh. Using the internal compass, you can move around in the water, toss the rod to the left or right, and more. Basically, you choose your bait, then toss the reel using your phone as if you were really throwing out the line, rell in the line so it’s taught, and wait to snag a fish. The phone vibrates when a fish is near the hook, and it vibrates even harder once the fish has been hooked. You move your finger up and down over the reel on the screen to reel in the fish, and you can adjust the tightness of line by pulling back on the phone. Just like real fishing.

    Once you are done fishing, you can sell the fish at the market and buy more bait. The new bait allows you to catch bigger fish, which you can turn in at the market for more bait and higher points.

    The boys in my life, from 4-44 years of age, all love this game.

    Fun factor: 5 stars

    It will drain your batter quickly, so be prepared for a recharge if you decide to whip this game out at a party.

    5. What the Doodle?!
    Not only do I love word games, but I love Pictionary. What the Doodle?! is an online version of Pictionary where you can play in a public room with 4 others, or set up your own private room to challenge your friends.
    Each person receives a word in which they must draw. You can change the color and size of the marker, as well as draw with shapes. Everyone else tries to guess what you are drawing. You earn points as people correctly guess the word that you draw, and as you guess the correct word of others’ works of art.

    It’s a good dose of mindless fun and plenty of giggles.

    Fun Factor: 5 stars

    There it is.. you now know what I do in my spare time, waiting in line at the grocery store, while pumping gas, or chillin on my couch.

    Up next…. Top 5 Android Kids Games!

    What are your favorite Android Games?