Tag Archive

Costco to Introduce Bridal Boutique

Published on March 16, 2011 By Katie B. Roberts

Heading to Costco to buy paper towels, giant cakes, waffles…. and a wedding dress? Yes, it’s true. Recently announced, Costco is joining the near-recession proof wedding industry. The new marketing tactic will introduce bridal boutiques in many of their stores. Since Costco already offers vacation packages, and beautiful flowers, offering wedding dresses is, naturally, the […]

NASCAR Sponsorships & AMA Baltimore Trivia

Published on February 22, 2011 By Katie B. Roberts

As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.

Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.

Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!

Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

Published on February 7, 2011 By Katie B. Roberts

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed […]

(Late Edition) Marketing Monday: Video as a marketing tool

Published on January 18, 2011 By Katie B. Roberts

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Published on January 18, 2011 By Katie B. Roberts

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply fill out the form and I’ll be in touch.

    [caption id="attachment_407" align="alignright" width="300" caption="Look at that awesome group!"]Katie B. Roberts speaking on Social Media Strategy at BWCC[/caption]This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

    Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    Implications of the New Starbucks Logo?

    Published on January 5, 2011 By Katie B. Roberts

    There has been quite a bit of buzz around Starbucks today. First, Bloomberg offers an opinion on the new partnership between Kraft and Starbucks. A few hours later, Starbucks unveils their 4th logo in the 40 year history, sans “Starbucks.”

    Most companies could only dream of such buzz, but leave it to Starbucks to reign supreme.

    Let’s look at the Starbucks-Kraft partnership. Bloomberg reports that this partnership could cost Starbucks in grocery retail as home-brewing is becoming popular among coffee elite. If you didn’t receive or purchase a Keurig in 2010, chances are someone you know did, or it has been installed at an office near you. The argument made by Bloomberg is that Kraft’s home-brew system ails in sales, which could have a detrimental effect on sales as Newman’s Own, The Donut Shop, and other home-brew ready coffee cups are penetrating the market.

    My opinion? Meh.
    It’s Starbucks, already. They are way ahead of home-brew cups. Anyways, if you are a home-brew user, you can purchase a reusable cup compatible with your machine and use any coffee that you like – you don’t have to purchase the ready made plastic cups of coffee. Plus, you’ll help the environment through eliminating the use of prepackaged cups and the shipping footprint while saving a few bucks on the overpriced prepackaged cups.

    Oh, I can’t forget about instant coffee. Coffee snobs around the United States gasped as Starbucks entered the instant coffee market earlier this year. Starbucks trotted forward, determined to make a splash in this space dominated by Maxwell coffee, another supermarket staple. Many saw this as a huge gamble for the mega-brand, but it has actually fared well for Starbucks. They now offer 3 different types of instant coffee and are available both in Starbucks stores and grocery stores. Smart. The decision to do so, supposedly, was upon realizing a drop in retail stores sales as more folks opted to brew at home, Starbucks introduced what they consider a price-conscious package. I still think it’s overpriced, given Maxwell is just as good and is about $2 less for a pack of 8.
    Oh yeah, Maxwell is part of the Kraft brand network…. Hmmm.

    Now onto the real news.
    Coca-cola, Pepsi, and Mountain Dew have all gone through major rebranding of their logos. One thing in common though – none of them dropped the name on the logo. This leaves many, including me, wondering why Starbucks would even consider dropping the “Starbucks” name from the logo.

    Since the original Starbucks opened in the 70s (Which I highly recommend visiting if you are ever in Seattle), the Starbucks logo has always had a round-shaped siren. It started as brown and white, then later evolved to include green. (I’d love to see the market research on choosing the color green…) Now, facing new market entries and attempting to get away from the snobby Starbucks stigma, the beverage giant has decided to drop the circle around the siren touting “Starbucks.”

    After the initial shock wore off within a matter of seconds, I thought to myself, “Genius!” Only if they change the color from green to something else. The green circle, regardless of what’s in the center, is identified worldwide as a Starbucks beverage. Be honest – how many of you knew there was a siren in the middle of the green circle? You probably knew there was something there, but the green circle is what has been ingrained in your brain. Forever.

    Is it a huge leap for Starbucks and diminishing the coffee-snob reputation? No.
    I think the price point of their products would have a bigger impact of reducing a premium brand reputation, because let’s be honest – Starbucks isn’t the cheapest cup in town and it’s not the only one with free WiFi and cushy leather seats, and baristas that speak a language I will never understand – hence why I continue to order a Medium Latte with Skim Milk and Sugar Free Vanilla.

    I’m not sure how much of an impact the new logo is going to have on the non-Starbucks products and services. I still think the logo is too recognizable to fully separate Starbucks retail coffee shops from Starbucks-owned Tazo tea .. and whatever else Starbucks has cooking. I suppose time will tell.

    And just think, in about 4 weeks, we will all have forgotten about this silly little Starbucks news.. we’ll be talking about the funniest Superbowl commercial, surly to stir the pot yet again!

    For the record, I prefer tea. Twinnings Lady Gray Tea, specifically.

    And I love Dunkin Donuts. I don’t need a degree in coffee ordering to order, either.

    5 Must-have Android Apps

    Published on December 30, 2010 By Katie B. Roberts

    So there’s no surprise that I’m a huge Android fan. I love my DroidX. So much so that I cradle it as I lay sleeping at night. No kidding.

    I keep receiving requests for favorite Android apps, so here it goes!

    1. TweetCaster by Handmark
    I love this Twitter app! I have tried to use TweetDeck, but it constantly crashes or hangs. And it’s sloooow. I just haven’t been able to get used to HootSuite. I’ve tried since it first came out for the desktop and we just don’t jive. UberTwitter is great for the Blackberry, but you don’t have lists. Well, not easily. But TweetCaster… TweetCaster is awesome. Plus I love the cute little birdie sitting on top of the microphone when it launches!
    Seriously, here’s why I love TweetCaster:
    – Integrated Twitter Lists
    – Facebook Integration
    – Multi-account management
    – RT with comments as an option
    – Awesome graphical interface that makes it easy to tweet, read @replies and DMs, view lists, and quickly review favorites.
    – Easy to view tweeter profiles
    – Ability to share a tweet with other networks. (!!!)

    2. Advanced Task Killer
    The debate is out whether you need a task killer or not for Android.. My experience is yes, download a task killer to save your battery from some unnecessary stress. This app allows you to quickly disable specific applications running at any given time, or better yet, disable all apps directly from the Home screen.
    Why I love this app:
    – Easy to use
    – I can choose the apps and services to stop
    – I can turn off all apps with one tap of the Android dude on the Home screen
    – The ignore list let’s me choose which apps to never turn off
    – Ability to choose the auto kill level
    – Security controls

    BOOM! Mobile Marketing Just Blew Up

    Published on December 20, 2010 By Katie B. Roberts

    Six months ago, if you had said that mobile marketing would be exploding by the end of the year, I probably would have raised an eyebrow, gone into some sort of debate, and ultimately said, “You are crazy. It needs another 12 months..”

    WRONG.
    (Yes, I admitted I was wrong. It doesn’t happen often, so take it while I am offering it..)

    Over the past few years, mobile marketing has been limited to the iTunes app market for iphone users. Blackberry dabbled in this space fairly well in 2009 & 2010, and I thought for sure Blackberry was going to be the force to contend with iphones, especially when they came out with the touch screen devices. Last Christmas my mom bought a Droid and I saw that it had potential, but no where near the realized potential it has landed in the past 6 months alone.

    Yes, I had Droid envy. When I lost my job, and thus my blackberry, I went through withdrawal.

    Marketing 2011: Predictions from the Field

    Published on December 15, 2010 By Katie B. Roberts

    So we just read about my takes on 2010…. onto 2011.

    No doubt that 2011 will be a game changing year, again. It will be interesting to see how the trends in marketing evolve, how the new technologies still to come will play the game, and how businesses will respond to the constant change in the industry.

    Here’s what I predict:

    Marketing Monday: What’s in the cards for 2011?

    Published on December 15, 2010 By Katie B. Roberts

    2010 was an exciting year for marketing professionals. The acceleration of technology has paved the way for many marketing professionals to stretch and become more aligned with customers. Think about how far social media has come this year.
    Mobile marketing is moving into many marketing plans.
    Leveraging brand ambassadors has never been easier.
    Listening to our customers is more than focus groups and market research.
    Wow. I can’t believe how much the profession has evolved in one single year!