Tag Archive

How To Launch a Social Media Campaign Seminar

Published on March 24, 2011 By Katie B. Roberts

If you’ve ever attended one of my seminars, you probably already know how much fun they are and of course, all of the juicy tools and ideas I like to share with the group. Well, I am going at it again … this time speaking specifically about social media campaigns and what you need to […]

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

Published on February 7, 2011 By Katie B. Roberts

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed […]

Social Media Seminar

Published on January 18, 2011 By Katie B. Roberts

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply fill out the form and I’ll be in touch.

    [caption id="attachment_407" align="alignright" width="300" caption="Look at that awesome group!"]Katie B. Roberts speaking on Social Media Strategy at BWCC[/caption]This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

    Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    Marketing 2011: Predictions from the Field

    Published on December 15, 2010 By Katie B. Roberts

    So we just read about my takes on 2010…. onto 2011.

    No doubt that 2011 will be a game changing year, again. It will be interesting to see how the trends in marketing evolve, how the new technologies still to come will play the game, and how businesses will respond to the constant change in the industry.

    Here’s what I predict:

    Marketing Monday: What’s in the cards for 2011?

    Published on December 15, 2010 By Katie B. Roberts

    2010 was an exciting year for marketing professionals. The acceleration of technology has paved the way for many marketing professionals to stretch and become more aligned with customers. Think about how far social media has come this year.
    Mobile marketing is moving into many marketing plans.
    Leveraging brand ambassadors has never been easier.
    Listening to our customers is more than focus groups and market research.
    Wow. I can’t believe how much the profession has evolved in one single year!